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Food colorings

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Food colorings

Food colorings are substances added to food and drinks to give color or enhance the natural color. They can be natural (such as from plants, fruits or minerals) or synthetically made.

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The taste is usually neutral, because colorings are mainly intended for the appearance of food and not for the taste. They are used in pastries, sweets, drinks, desserts and decorations to make products more attractive and recognizable.

They are popular because they make food visually appealing and help to standardize color differences in products.

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